OUR PHILOSOPHY

Based in the San Joaquin Valley, California for over 30 years, Cummings Design + Advertising has worked with a variety of clients in a wide selection of industries. Our solutions are based on strategies that take advantage of current marketplace opportunities, increasingly more sophisticated consumer segments, as well as the rapidly changing technology within each industry. Cummings Design + Advertising has produced brand development, graphic design and advertising campaigns that have created incredible success by maximizing our clients’ strategic positioning.

While our design solutions are always unique from one another, there is a common element within each one. Cummings Design + Advertising’s unique methodology is based on one basic lesson we’ve learned: unique strategic positioning and captivating design are both essential for establishing an emotional and psychological connection between a consumer and a brand. When strategic positioning is balanced correctly with effective design, the results are both visually appealing and commercially profitable. One of the keys to success in breaking through the ever-growing environment of commercial messages is exceptional design and advertising. There is no question about it: with all sorts of consumer products and services, visually-appealing marketing motivates our interest and motivates consumer and business sales.